Get the app

Backed by Techstars

Creative DNA

Know what to post next.

AI that learns what works for you. Plan on the web or in the app, then make it on your iPhone.

  • See exactly what's working and why
  • A personal brief before every shoot
  • Scripts, edits and captions matched to you
Download on the App Store

Scan with your iPhone camera

4.9 15,000+ ratings on the App Store

Try what's next before anyone else.

You're on the list

We'll let you know when you're in.

Creative DNA

Get early access

We're letting creators in a few at a time. Tell us a little about you, so we can invite the right people first.

We'll only use your email to invite you.
The Creative DNA tab: your next video, your latest post and your week
Victoria's video “Why I stopped guessing what to post” in the Verba editor

Made with Verba

Our CEO grows her own audience with Verba.

Victoria · CEO, Verba

@tori_kravchenko

How it works

Creativity, compounded.

Every script, edit and caption teaches Creative DNA what works for you, so each video starts where the last one left off.

Plan · Creative DNA

Your best posts have something in common. Now you'll know what.

Connect your social accounts and turn your own numbers into a plan for every video.

  1. See what's working.

    Your usual numbers, and what your best posts do differently.

    Your audit in Creative DNA: your usual numbers and what your posts are good at

  2. A brief before every shoot.

    The hook, the length, the time to post, and why it'll work.

    A brief for your next video: the hook, the length, the best time to post and why it'll work

  3. Your script, matched to you.

    Filled in from your brief, with a shot list for the shoot.

    AI Script, filled in from the brief
    Your script, with a checklist before you film

  4. See how it did.

    Every post against your usual: what to keep, what to change.

    Growth Insights for a post: 1.6× more saves than usual

  5. Get better every week.

    One clear focus for next week.

    A weekly report: your best week since July
Your audit in Creative DNA: your usual numbers and what your posts are good at

  • You call the shots.

    Verba does the legwork. You choose what to make and post.

  • Measured against your usual.

    Every result compares a post with your own usual.

  • Private to you.

    Your Creative DNA is never shown to anyone else.

  • Yours to keep or delete.

    Download or delete your data any time.

Download on the App Store

Scan with your iPhone camera

4.9 15,000+ ratings on the App Store

Part of Verba PRO. Try 3 days free.

For eligible new subscribers.

Make

Make it in minutes.

Scripts, edits and captions matched to you.

AI Edit

Pick a style. Or just say what you want.

Add your clips, then pick a style or describe your own idea. Get three ready edits, each cut, paced and set to music.

  1. Your idea

    Add your clips, then say what you want.

    Open with the best line. Cut the pauses and the ums. Keep it under 30 seconds, upbeat.

    Describe the video you want: what to keep, in what order, what mood 86/500

  2. Your brief

    Built from what works for you.

    • Hook first
    • Energetic pace
    • Music on the beat
    • B-roll on

  3. Podcast

    Cuts the pauses, keeps every word.

    • Keeps every word, cuts pauses
    • Smooth zoom, always on a speaker
    • No filters, clean look
    • Length matches your speech

  4. Vlog / Day in life

    Everyday moments and routines.

    • Highlights lead, everyday scenes fill in
    • Keeps sentences whole
    • Steady pace with soft transitions
    • Natural color filter

  5. Before / After

    Transformations and big reveals.

    • Two acts: before and after
    • Built around the moment of change
    • Always shows the transformation
    • Epic music with a beat drop

  6. Hook first

    Grab attention in the first second.

    • Opens with your best moment
    • B&W zoom-out for a cinematic first hit
    • Fast cuts at the start, slower toward the end
    • Energetic transitions and lively music

  7. Mood

    Aesthetic, vibey montages for music.

    • It's about vibe, not story
    • Cinematic filters and chill music
    • Clips linger a little longer
    • Follows the music's rhythm

Smart Captions

Captions that fit every shot.

Smart Captions study every shot (faces, people, objects and on-screen text) and every word you say, then put each caption where it fits and turn key moments into bold headlines. Make them yours with 100+ presets, your own fonts and colours.

A creator talking into a microphone at a desk

What Smart Captions checked

  1. Shot 1 of 3 · talking head
  2. 1 face, facing right
  3. 1 person found
  4. 1 text area avoided
  5. 8 words timed · 1 pause
  6. Role: hook
  7. Emphasis: one tip (a number)
  8. Zone: bottom, the most clear space
  1. Shot 2 of 3 · full body
  2. 1 face, facing right
  3. 1 person found
  4. 2 words timed · 0 pauses
  5. Role: point
  6. Headline: above the face, clear of it
  7. Headline: the speaker's own words, shown big
  1. Shot 3 of 3 · talking head
  2. 1 face, facing the camera
  3. 4 words timed · 1 pause
  4. Role: closer
  5. Emphasis: Five minutes (a number)
  6. Zone: top, the most clear space

  • Teleprompter

    Read your script while you keep eye contact. Record in HD or 4K.

  • AI Script

    A hook, script and call to action, written for your topic and tone.

  • Clean Speech

    Ums, pauses and dead air, cut automatically.

  • Enhance Audio

    Studio sound from your phone. No mic needed.

  • AI Translation

    Your captions in 25+ languages, in one tap.

  • AI Voiceover

    Natural voices in 22 languages, or your own voice, cloned.

  • AI B-Roll

    Matching visuals for your story, generated for you.

  • Replace Background

    Swap your background for any photo, or one made with AI.

  • Powerful Video Editor

    Beat-sync, keyframes, 47 transitions, colour match and 4K export.

Loved by creators.

4.9 15,000+ ratings on the App Store

  • Beautiful fonts and easy to use

    I really love this app – the fonts are beautiful, and it’s super convenient and easy to use!

    Milka Kvinta · App Store review

  • A true gem! Thank you for creating this

    I’ve never written app reviews before, but Verba is a true gem! Thank you for creating something Ukrainian!

    Violetta · App Store review

  • Totally worth it! Love the fun facts

    I rarely write reviews, but this app is totally worth it! Super cool and very easy to use. There’s a huge variety of interfaces, fonts, and more — just amazing!

    Vira Honcharenko · App Store review

  • Clear interface and modern fonts

    Clear interface, simple settings, and modern fonts. You can create your own subtitles or use popular ones.

    Evgenii · App Store review

  • Fantastic for stylish video captions

    Verba is a fantastic app for adding flair to videos. With a user-friendly interface and plenty of fonts and style options, it's easy to create captivating captions.

    Pol Zais · App Store review

  • Amazing quality

    Even with a ton of background noise it captured my words (close to the phone) and the other person's (not close and somewhat drowned out by noise) accurately. No other app was able to do it. Tip: Use the AI tool to do it.

    Exercise Fiend · App Store review

  • unexpected

    i was pretty impressed with the accuracy and speed of the task execution!! Incredible, well- done!!☑️

    🪸🌸Olena · App Store review

  • Easy to use

    Just tried the app for creating videos. I love it, and I will be purchasing a yearly subscription.

    iphone0961 · App Store review

Frequently asked questions

Who is Verba built for?

Verba is tailored for all content creators, like social media managers, educators, marketers, and coaches, for anyone who shares video content and wants it to perform better with zero hassle!

What is Creative DNA?

Creative DNA turns your own posts into a plan for your next video. Connect your social accounts to see what's working, get a brief for every video, and find out how each post did against your usual. It's part of Verba PRO, and you can start with a free trial.

Which social accounts can I connect?

Instagram and TikTok. On Instagram, connect a Creator or Business account. You can switch for free in the Instagram app.

Is my data private?

Yes. Nothing is read until you connect your accounts, and your Creative DNA is never shown to anyone else. You can download or delete your data at any time in Settings.

Do I need video editing skills to use Verba?

Not at all! Verba is designed for everyone. Just upload your video, and our AI does the rest. It’s drag-and-drop simple!

Can Verba help my content go viral?

Absolutely. With eye-catching fonts, animations, and keyword highlights, Verba captions don’t just inform, they grab attention! Stand out in feeds and boost watch time instantly.

Is Verba good for multilingual content?

Yes! Verba translates subtitles into 25+ languages with one click. Perfect for global creators, international brands, or anyone growing a diverse audience.

Make your next post your best one.

Free on the App Store for iPhone.

Download on the App Store

Scan with your iPhone camera

4.9 15,000+ ratings on the App Store